Introducing Way – A New, Mindful Eating App

At Way, we believe that the key to long-term success is rooted in developing more peace in your relationship with food. That’s why we’ve created a mindful eating app that’s free from the confines and restrictions of diet culture and focuses on the importance of building healthy habits and making positive changes that last.

The Way app has been developed based on feedback from blind user testing, customer interviews, data from thousands of customers, and a network of the best intuitive eating dietitians in the US, who have all helped to shape our approach. Our goal is to provide a supportive tool that empowers you within a safe, nonjudgmental environment, where you can trust and learn more about yourself, finding a more peaceful relationship with food and your body for years to come.

The Power of Mindful Eating and How Way is Different

Mindful eating is a powerful approach that encourages you to pay attention to your body’s cues and to be present in the moment when you eat. This approach is based on the principle that food should be enjoyed, and that eating mindfully can help to promote better digestion, reduce stress, and improve overall health.

The Way app takes this approach to the next level by providing you with the tools and resources you need to develop a deeper understanding of your thoughts, emotions, and feelings behind your relationship with food and your body. We guide you to naturally make changes by simply having a clear picture of what finding peace in your relationship with food and your body – imagining what it would feel like, look like, what you’d notice in your surroundings, what you’d be eating, and how you’d feel about your body.

How the Way App Works

The Way app is designed to be simple and user-friendly, making it easy for anyone to get started. To begin, simply download the app from the Apple App Store and you’ll immediately see that Way is different, and clearly doesn’t look, smell, or act like a restrictive diet or weight loss program. We start early, before you even register or create an account, we take you through a session called “Food Rules”. We do this because regardless of whether you stick with Way and keep going, our mission is to help you find more peace with food, and the beginning of that process starts with going back to the origin of your relationships with food and your body.

After we introduce the Journey Map and how the Way sessions work, we ask you to register and sign up for a free trial and then you’re guided to start creating your Peace Point. This becomes a highly personal, highly impactful mental picture that will help you see how each session is helping you get closer to peace with food.

The app will then open up into three Pathways – Body Feels, Emotional Eats, and Mindful Shifts. Each Pathway is designed for a specific purpose. Body Feels is focused on helping you listen to your body. Emotional Eats flips the connotation of emotional eating to help you have harmony with your emotions and accept them (emotional eating is not “bad” or something you need to “fight”). And Mindful Shifts is focused on helping unlearn the “perfect” body image that’s perpetuated by diet culture.

Because we’ve designed Way to be like a curriculum that grows on each lesson, you have the option to choose from the next session of each Pathway, at any time.

The Way app is designed to be flexible and adaptable, allowing you to make changes to your journey as needed. It’s like a “choose your own adventure”, where you get to decide which Pathway you want to explore, how far you want to go, and when you want to switch up and learn something new. This means that you can adjust your approach based on your changing needs and circumstances, ensuring that you always have the support you need to move forward in your exploration.

The Magic Wand Question

One of the unique features of the Way app is the Magic Wand Question. This is a powerful behavioral technique that’s used in many behavior change, coaching, and mental health therapy modalities. The Magic Wand Question asks you to imagine that you could wave a magic wand and have exactly the relationship with food and your body that you want. It then encourages you to describe this relationship in detail, helping you to develop a clear picture of what you want to achieve.

By using the Magic Wand Question, we’re able to help you develop a deeper understanding of your goals and motivations. This, in turn, makes it easier for you to make positive changes and develop healthier habits that are aligned with your vision.

Real Results

At Way, we’re committed to helping you achieve real results. That’s why we’ve conducted extensive research to ensure that our approach is effective and sustainable. According to our data, 73.5% of Way app users notice that they are thinking differently about how they eat or are actually eating differently (i.e., at the grocery store or restaurant) in the first week. This shows that our approach is effective at helping people make positive changes that last.

Fighting with Food and Your Body – How Mindful Eating Can Help

Do you feel like you’re constantly fighting against your own body? Trying to lose weight or change your eating habits, only to find that you’re right back where you started a few weeks or months later? It’s a frustrating and exhausting cycle, and one that many of us are all too familiar with.

But what if there was another way? What if, instead of fighting against your body, you learned to listen to it and work with it? That’s where mindful eating comes in, and why we created the Way app to help you find peace with food and your body.

At Way, we believe that diets don’t work. In fact, they often do more harm than good. Instead, we focus on intuitive nutrition and behavior science to help you develop a healthy relationship with food that will last a lifetime.

What is Mindful Eating?

Mindful eating is the practice of paying attention to your food and your body while you eat. It involves being present in the moment, and really experiencing your food with all your senses. This means taking the time to savor each bite, and noticing how different foods make you feel physically and emotionally.

It’s not about restricting yourself or counting calories. It’s about tuning in to your body’s natural hunger and fullness signals, and learning to honor them. It’s about finding pleasure and satisfaction in your meals, without guilt or shame.

Why Diets Don’t Work

So why don’t diets work? There are a few reasons.

First of all, diets are often based on restrictive rules and guidelines that are hard to follow long-term. They may work in the short-term, but eventually, most people end up going back to their old eating habits.

Secondly, diets often create a cycle of deprivation and binge eating. When you restrict certain foods or food groups, you may end up craving them even more. This can lead to overeating or binge eating , which only reinforces the idea that you need to restrict yourself even more.

Finally, diets often promote a negative body image and can lead to disordered eating habits. When you’re constantly focused on what you’re eating and how much you’re exercising, it’s easy to become obsessed with your body and its perceived flaws.

How Way Can Help You Find Peace with Food

At Way, we believe that mindful eating is a key to developing a healthy and sustainable relationship with food. Our app is designed to help you tune in to your body’s natural hunger and fullness signals, and learn to make food choices that honor those signals.
We don’t promote restrictive diets or calorie counting. Instead, we encourage you to focus on the quality and enjoyment of your meals, and to find a way of eating that works for you and your body.

To summarize, the Way app includes a variety of features to help you on your mindful eating journey.

Here are just a few:

1. The Magic Wand Question: One of the first things you’ll do in the Way app is answer the Magic Wand Question. This question asks you to imagine what your ideal relationship with food and your body would look like if you could wave a magic wand and make it happen.
By starting with this vision, you’ll have a clear picture of what you’re working towards. This can help you stay motivated and focused on your goals, even when things get tough.

2. Mindful Eating Journal: One way to think of the Way app is like an interactive, mindful eating journal that you can use to go through both light and deep self-exploration, reflecting on the thoughts, feelings, and emotions behind what you’re eating. Depending on which Way session you’re doing, you can write down what you eat, how you feel before and after eating, and any thoughts or emotions that came up during the meal.
This can help you identify patterns in your eating habits, and learn to recognize when you’re eating emotionally, to create a safe space and understand that emotions are natural, necessary, and they influence how you eat. Emotional eating is not “bad” and not something you need to “stop”, rather something to be mindful of, appreciate, respect, and understand reasons instead of physical hunger.

3. Guided Meditation: There are many sessions within Way that have a guided breathing or sometimes even body scan practice. Meditation can seem hard, and it’s important to remember that the core of meditation is really the breath. Taking the time, sitting or lying down, and just breathing, and giving yourself space to practice focusing on doing nothing. That’s the simplest and best way to start meditation and create a more calm state. This should get you closer to parasympathetic nervous system mode, which can help you go through the process of self-exploration and mindfulness, making it easier to get mental clarity on your Peace Point and what the thoughts, emotions, and feelings are behind your relationships with food and your body.

We hope you enjoy Way and see how it’s an entirely different, yet very effective and simple way to help you find more peace in your relationships with food and your body!